It is vitally important that your social media content reflects your audience for it to be successful. It builds your brand authority and awareness and furthers the reach of your business to new individuals. Here are a few points from the JBP team for you to consider when planning your social media strategy:
- Know Your Audience
Understanding who you are posting to will ultimately determine the success of your campaign. You should have your target audience in mind when creating content to ensure that what you will be posting is of interest to them, inviting and encouraging them to engage. When you know your target audience, using hashtags will further your content even more.
- Types of Content
Creating engaging content will set your business apart from your competitors. There are many types of content you could consider; blog posts will inform and educate your audience, good imagery will increase engagement and videos will capture the audience. It is important to use different types of content to avoid your audience getting bored, if this happens engagement rates will decrease and the algorithm will work against you meaning fewer people will see your content organically.
- Consider Investing in Paid Advertising
If you have budget to invest in paid for posts on social media, this will increase the engagement and put your content in front of people that don’t have an existing connection with your page, thus furthering the audience. When it comes to paid for posts you can determine your target audience based on their interests, age and location. You can also ascertain which call to action most suits your needs, this can be from directing more people to your website to purchasing tickets.
- Measurement and Analysis
Once your campaign has come to an end, it is important to review the content and identify what worked well and what didn’t. Using analytics to determine the ROI will give you an insight into how your audience interacts with your page. Facebook, Twitter and Instagram all provide in depth analytics. The results from your analysis will help guide your next campaign and it’s a good way to document your growth month by month!
The JBP team are experienced in setting up and implementing successful social media campaigns, if you’d like to hear more, please get in touch on 01458 250200 or email firstname.lastname@example.org!