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PAID SOCIAL MEDIA

If you didn’t already know, paid advertising on social media refers to posts on social media platforms that are supported by advertising budgets, as opposed to organic and free content. Paid social media is often used to increase followers, engagements, clicks and...

How to produce a Facebook Live

How to produce a Facebook Live

It is amazing when you think how Facebook has changed and developed over the last 15 years. A social media platform where all you were able to do was like and comment on a friend’s picture, now allows you to love and share posts, upload videos as profile pictures and...

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Countdown to the Petplan Equine Area Festival Finals

Countdown to the Petplan Equine Area Festival Finals

This time next week I will be at  Bicton Arena in Devon about to compete in the first of my dressage classes.  I qualified earlier this year from a Petplan Equine Area Festival in Dorset to the Final at Novice Silver and Elementary Bronze level.  So as...

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Influencer Marketing- What are the rules?

Influencer Marketing- What are the rules?

So, in the last few of weeks we have been bombarded with news stories on influencer marketing, indeed Panorama recently investigated this often-misunderstood area.  Social media influencers have so much power and brands are keen to tap into their following, but many...

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My first year with Team JBP – Niamh Allen

My first year with Team JBP – Niamh Allen

Well, just like that, Christmas and New Year are over and so is my first year with JBP. What a year it was. For me, coming to work for JB Promotions was a dream that had been in the pipeline for a while. I first became aware of JBP when I was working for Redpin...

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A new and refreshed JB Promotions

A new and refreshed JB Promotions

In honour of our snazzy new website, we thought it would be a good time to introduce (or re-introduce) you to the team here at JBP and what services we offer! We are a team of six based in Somerset specialising in equestrian PR and event management. April, Bridget,...

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All the hard work and preparation starts well in advance

All the hard work and preparation starts well in advance

No matter how big or small the events are that we get involved in, we like to ensure that we have gone into all the necessary detail to make it the best event possible.  This week we are counting down the days until the Magic Millions Festival of British Eventing at...

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