At JB Promotions we like to think of ourselves as an extension of our client, working closely with them.
Our creative and experienced team can add real value to campaigns using a wide range of skills that range from formulating original ideas, managing fundraising and sponsorship, as well as securing media coverage, right through to setting up and running events on the day. We pride ourselves on our attitude and leave no stone unturned to deliver objectives, at the same time as being easy to work with and able to adapt should a client’s priorities change.
We enjoy working with some of the most prestigious names in the equestrian and sporting world, as well as charities and blue-chip companies. But we also relish working with smaller local businesses from our base in Somerset and devote the same energy and enthusiasm to every project, no matter how big or small.
So, in the last few of weeks we have been bombarded with news stories on influencer marketing, indeed Panorama recently investigated this often-misunderstood area. Social media influencers have so much power and brands are keen to tap into their following, but many influencers have not been clear when their content has been paid for, therefore misleading their thousands of followers. The Competition and Markets Authority (CMA) has recently managed to secure formal commitments from 16 celebrities with massive online followings including Ellie Goulding and Rita Ora, ensuring that they will clearly state if they have been paid to endorse products; this is following an investigation into some of the most powerful influencers in the UK. Andrea Coscelli, Chief Executive of the CMA, said:...Read More